It's all history ...

Spring 2001 --

Okay, so there was this really cute mother’s day card stuck on the refrigerator.
The card, from Meghan and Liza to ‘MOM’, had a great picture of a baby with a round open mouth (OOOOH!).
Always wanting to start some kind of business … !! Oh baby! what a great name for a cosmetic company. Sarah borrowed ‘the baby next door’ for a photo shoot.

Voila! a small box with a baby’s face on the lid was born. Our stylin baby’s name is ‘Chad’… Coincidently our best selling eye shadow color!

This was the start of her clever concept of connecting with her daughters and their friends to create and develop eye shadows in awesome colors they would love to wear and recommend to their friends. We hit the college market and this was just the beginning of  “Oh Baby! Cosmetics”.

Not just another cosmetic company to add to the list of powerful and not-so-powerful competitors. Sarah connected with her daughters, Meghan as sales manager and Liza as marketing manager, who in turn connected with their friends to spread the word (and plenty of samples!) about Oh Baby! Cosmetics to college campuses around the country. These make-up mavens, who have a flair for ‘must have’ colors, are directly involved with approving formulas and selecting and naming product colors. How exciting is it to name a color and have ‘your’ color worn by thousands of girls out there partying!

Meghan (now 23), an economics major, graduated June '02 from Union College and Liza (now 20), an international business major, is a junior at Georgetown University. They are having a great time helping this company to grow and have enlisted input from many of their hip friends. They all figured it out early on that Oh Baby! make-up is fun and really creative… you become your own make-up artist.

Working with Meghan, Liza and their friends in connecting with new students across the country has proven to be a valuable asset to the company. Not only has their affiliation with the company helped in spreading the word about Oh Baby! Cosmetics but has revealed a source of tremendously talented young people. At California Polytechnic State University, Oh Baby! Cosmetics was used as a case study in a class for business school students. From this connection Sean Genovese (our first guy!), a business student at Cal Poly, did more work on refining the web site. Katie Hilgemann, a student at Oregon State, had a summer internship with KATU (an ABC affiliate) television station in Portland, Oregon. In September 2002, she was able to secure airtime for a segment on Oh Baby! Cosmetics. Mara Ritti, a journalism major at California Chico State, helped work on the press release that landed us a spot next to Britney Spears in the January 2004 issue of YM (featured color is ‘Chad’ .. of course). Mara’s friend Jill Zuckerberg (also a student at Chico) was also very instrumental in getting us placement into our first upscale retail location in Chico, CA. Laura Stenovec, a student at the University of Denver and past president of her Tri Delta chapter, has been working at getting us exposure with the Delta Delta Delta Sorority on a national level(see our fab midnight blue ‘delta’ shine eye shadow). Laura also was very involved in placing Oh Baby! Cosmetics in many schools across the country.

Bottom line is that all of these students are learning in different ways what it is to get a company going. They are connecting with their friends and the enthusiasm they create is truly contagious. We know we have great products and packaging but what makes us different (and really with-it) is the backbone of this company is comprised of college students or recent graduates connecting with their friends. They feel that sense of pride and ownership when new products come to market and are "a must have".

For Sarah, Meghan, Liza and all of those involved, the thrill of a lifetime is when someone says, “Oh Baby! …wouldn’t party without it!”… thanks to you all for these great connection!!!

For additional information, please contact Sarah Wood at Oh Baby! Cosmetics
at 408-778-1627 or via e-mail at sarahw@ohbabycosmetics.com